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Advertising

Advertise in Trusted, Data-Rich and Premium Environments

DC Thomson offers advertisers a powerful way to connect with highly engaged and hard to reach audiences across Scotland and the UK, all within trusted and brand safe environments.

What We Do & What We Stand For

We deliver high-impact advertising through print, digital solutions, subscriptions, and community events. Driven by passion, innovation, collaboration, and results, we help your brand connect with purpose.

  • premium

    We deliver impact where it matters most

    From trusted print advertising in our well-read publications to radio campaigns that speak directly to your community

  • Our digital advertising solutions span multiple touchpoints

    Including high-quality websites, apps and trusted social channels where our engaged audiences connect with us every day. We deliver your message not just across our own network, but beyond it, using strategic amplification to ensure your campaign reaches the right people, in the right place, at the right time

  • Corporate subscriptions

    You can also show your support for the communities you serve through corporate subscriptions, investing in local journalism and empowering your team with access to quality, trusted content.

  • Community-driven events

    Our calendar is packed with community-driven events that offer sponsorship opportunities, while our highly engaged podcasts provide another platform to reach listeners with relevant interests.

  • heart

    Passionate

    We are passionate about our brands and serving our audiences, partners, and communities.

  • Innovative

    We aspire to be thought-leaders, constantly challenging the status quo of our industry, and embrace experimentation to find better ways of doing things.

  • Collaborative

    We are one team and foster a supportive culture where open communication, debate, and teamwork are paramount.

  • Results-driven

    We are focused on hitting our goals, delivering on promises, and are relentless in the pursuit of success.

If you are serious about brand trust, quality audiences and real performance, we offer advertisers a smarter way to spend. We know our readers, and we connect them to the right brands in the right context.

Owen Wyatt Chief Growth Officer, DC Thomson

Advertise with us

Our Data, Your Insight

Explore key metrics that reflect the scale and strength of our reach

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Tangibility that lasts

Print remains a trusted medium to engage audiences with impactful messaging. From magazines and brochures to flyers and inserts, it delivers credibility, permanence, and high recall value.

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Reach at scale, with precision

Digital channels allow highly targeted campaigns, reaching the right audience at the right time. With measurable results and creative flexibility, digital advertising maximises ROI and engagement.

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We process your personal information when you have an active newspaper, magazine, digital product or app subscription with us, as well as afterwards. This includes collecting your personal information, recording it, storing it, using it, amending it, deleting it and in some circumstances sharing it.

The personal information we process about you and the purposes for which we use it are set out in the table below. We can only use your personal information when we have a good, lawful reason for doing so – our reasons are typically that:

    • we need to use your personal information so we can provide you with the newspaper, magazine, digital product or app subscription;
    • we have a good business justification to use your personal information, which we think is reasonable and treats you fairly (for example, we might record your calls to us for training and quality purposes). Under data protection law, this is referred to as a ‘legitimate interest’; or
    • we need to use your personal information so we can comply with a legal obligation (for example, an obligation to notify you of a product recall)

 

Reason for processing your personal information

Your personal information

Legal ground(s) for processing

Our legitimate interest (where applicable)

To process your order including sending you (or the nominated recipient) your physical purchase

To make your subscription available online or via an app if it is digital-based or includes a digital component

To register and operate your online account

To contact you with information and updates regarding your subscription, including renewal notifications

To notify you of subscriber-related content and events and provide you with access to them

Name

Email address

Home address

Delivery address (if different)

Phone number(s)

Title

Company/ organisation name

Job title

Purchase details and order history

Login details for your online account or app

If you register using Facebook, Google or Apple we will collect the information you’ve allowed them to share with us

If you connect with our app using your social account and select to allow us to access your basic profile information etc we may access your basic public profile and friend list, including username, email (encrypted) and avatar.

Marketing preferences you’ve indicated to us

Nominated recipient details

Gift message for nominated recipient

Necessary to perform the contract between us

Necessary for our legitimate interests

To maintain our subscriber numbers so we can continue to provide you with our products

To remain engaged with you and to bring you additional benefits where possible

To process your payments (including recurring payments) and collect and recover money owed to us

Name

Email address

Billing address

Phone number(s)

Bank account or payment card details

If you use a payment service (for example PayPal) we collect the limited information they share relevant to the transaction

Purchase details and order history

Company/ organisation name

Job title

VAT number

If your subscription is purchased via an app store, the app store holds your purchase information not us.

Necessary to perform the contract between us

Necessary for our legitimate interests

Legal obligation (for example provision of an invoice for VAT registered businesses, or to provide confirmation/receipt of payment/Direct Debit set up)

To recover debts owed to us

To provide you with order documentation such as order confirmation

 

 

Manage in-App game/puzzle play and provide the functions and features you have registered for including:

game status and rewards

saving your state of play and customise some elements

 

Access the app across multiple devices

Email address

In-app username

Game/Puzzle Status

Purchase history

In-app progress, including time, streaks, game play history, rewards, completion rates, hints and puzzle token usage, spend, state of play etc.

Language setting

If you connect with our app using your social account and select to allow us to access your basic profile information etc we may access your basic public profile and friend list, including username, email (encrypted) and avatar

   

To send you marketing communications with our suggestions and recommendations about goods and services that may be of interest to you

This includes:

when we provide you with personalised content and/or display tailored messaging to you when you visit our websites or Apps; and

when we may show you our marketing (for example adverts) on other platforms such as Facebook

Name

Email address

Home address

Delivery address (if different)

Phone number(s)

Purchase details and order history

Marketing preferences you’ve indicated to us

I.P. address and other device identifiers

Information you provide when you visit our websites or apps (e.g. a record of the pages you visit) and other services you may use to access our websites and apps (e.g. Facebook)

Details of your visit to our Apps such as how you navigate and use our content, and what links or promotional content you click on and other statistical information

Game/Puzzle Status

In-app progress, including time, streaks, game play history, rewards, completion rates, hints and puzzle token usage, spend, state of play etc.

Language setting

Necessary for our legitimate interests

Consent

To promote our products and services

To send direct marketing communications, to make these more relevant to you where possible, and analyse the effectiveness of our campaigns

To remain engaged with you and to bring you additional benefits where possible

To manage our relationship with you including:

notifying you about changes to our terms or privacy policy;

asking you to leave a review, complete a survey or take part in research;

dealing with any queries, requests or issues you have including those sent from within app; and

confirming when you have completed a particular activity (for example when you have changed personal details associated with your subscription)

Name

Email address

Home address

Phone number(s)

Login details for your online account or app

Marketing preferences you’ve indicated to us

Purchase details and order history

Payment information

Nominated recipient details

Necessary to perform the contract between us

To comply with a legal obligation (for example to tell you about a change to our terms that may significantly affect you)

Necessary for our legitimate interests

To keep our records updated and to learn how our customers use our services

To provide a good level of customer service and deal promptly with your questions, comments or suggestions

To help us analyse and improve the technical functionality, security and performance of our websites and Apps

I.P. address and other device identifiers

Information you provide when you visit our websites or apps (e.g. a record of the pages you visit) and other services you may use to access our websites and apps (e.g. Facebook)

Details of your visit to our Apps such as how you navigate and use our content, and what links or promotional content you click on and other statistical information

Necessary for our legitimate interests

To ensure our websites and apps operate to the high standards you expect

To help us improve the quality and variety of the content and features we provide in our newspapers, magazines, digital products and apps

I.P. address and other device identifiers

Information you provide when you visit our websites or apps (e.g. a record of the pages you visit) and other services you may use to access our websites and apps (e.g. Facebook)

Details of your visit to our Apps such as how you navigate and use our content, and what links or promotional content you click on and other statistical information

Necessary for our legitimate interests

To continuously improve our content and features, as well as develop new ideas that we think our customers will like

To help us build an understanding of our customers, whether as individuals or as larger groups, so we can identify customers who may have similar interests, preferences and characteristics

Name

Email address

Home address

Delivery address (if different)

Phone number(s)

Title

Company/ organisation name

Job title

Marketing preferences you’ve indicated to us

I.P. address and other device identifiers may include operating system and device type

Information you provide when you visit our websites or apps (e.g. a record of the pages you visit) and other services you may use to access our websites and apps (e.g. Facebook)

Details of your visit to our Apps such as how you navigate and use our content, and what links or promotional content you click on and other statistical information

Purchase details and order history

Nominated recipient details

Necessary for our legitimate interests

To understand the differing needs of different groups of customers, so we can tailor our products and services accordingly. For example, we would like to offer you content based on what we think similar customers are interested in.

 

How we obtain your personal information

We collect your personal information directly from you when you take out a newspaper, magazine, digital or app subscription. Sometimes we get your details from a friend, relative or your employer if your subscription has been purchased as a gift or on your behalf. We also analyse how you interact with us, for example when you visit one of our websites or get in touch with a query.

We may obtain your personal information from third parties who process subscription offers, such as isubscribe or magazine.co.uk.

We also obtain some limited information from the app stores you have downloaded our app from. For example, order/purchase history including in app purchase details. We do not receive any payment card details; this is wholly held by the app stores.

Where we need your personal information to enter into or perform a contract with you then if you don’t provide it, we may not be able to process your subscription. For example, if you have requested a printed subscription but you don’t give us the delivery address, we won’t be able to send the newspaper or magazine.

Sharing your personal information with other organisations

As well as using your personal information across DC Thomson, we also share your personal information with other organisations:

    • Service providers: We may share your personal information with third-party service providers who perform services on our behalf or for your benefit, such as payment processors, credit referencing providers, providers who process our orders and/or deliver physical products, providers that host our technical infrastructure and those who assist us with hosting and/or delivering our marketing campaigns.
    • Professional advisors: We may share your personal information with our professional advisors, including our legal and accountancy service providers.
    • Business transfers: Your personal information may be disclosed as part of a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets, and could be transferred to a third party as one of the business assets in such a transaction. It may also be disclosed to an administrator or liquidator or other insolvency professional if we enter financial difficulties so that they can continue to run the business, transfer it to another organisation or wind it up.
    • HM Revenue and Customs, regulators and other authorities: We may share your personal information with HMRC and other regulators or authorities in the UK where required to do so by law.
    • ABC audit of circulation figures: We may share your personal data with a third-party auditing organisation (ABC) so they can verify aggregated statistics about circulation and usage of our products or review our policies, processes and procedures for compliance with relevant standards. You can view their privacy policy by following this link.

Where we pass your personal information to a third-party service provider, that service provider will usually be a processor, processing your personal information on our instructions. This privacy policy will continue to apply, because we will remain in control of your personal information and be responsible for looking after it.

In some cases, a service provider will be a data controller in their own right with their own privacy policy, which they will make available to you in accordance with their obligations under data protection law.